Play video
Also on Renegade Inc

The Strait Guys: Connecting America And Russia

Team Humanity

Who’s Watching The Watcher’s?

Renegade Predictions 2022

Meet the Renegades: Mark Earls

Mark Earls is a pioneering writer and consultant on marketing, communications and behaviour change.  His work is to make things better by making our thinking about things better – because a lot of the time our thinking is lazy and habitual.

In this episode of Meet the Renegades, we discuss two polarising forms of cultural behaviour – the ‘Us together’ (my happiness depends on your happiness) and the other polarising ‘Ayn Randian’ form (the triumphant individualistic ‘wealth’ creators).

And does this Western, individualistic thinking mean we are getting in the way of ourselves?  Mark believes that trying to have a ‘new’ idea is madness. The great minds know that there are so many ideas – why wouldn’t we take some of them and execute them?

What is our resistance to looking back on others ideas and building upon them? Can you imagine the state of economics if academics embraced this mindset and stood on the shoulders of giants?

“Originality is for people with short memories.”

Ideas are ten a penny…turning one into something commercially viable is where the work lies.  Mark believes we should stop thinking that the ‘creatives’ have all of the answers and realise we have access to more ideas than we can possibly deal with.

We could start by replacing some industry awards with “Best use of Someone Else’s Idea” or “Best Retelling of a Story Already Told 100,00 times” – that is where originality comes into the equation.

Just don’t tell that to the advertising men.

Also on Renegade Inc

Staggering Hubris with Rafe Hubris BA (Oxon)

In this special edition of Renegade Inc., we met up with a key adviser to PM, Boris Johnson.

Renegade Retrospective 2021

We look back over the year at some of our best interviews.

Guy Standing: Power To The Precariat

A dangerous new class of socioeconomically excluded people called the precariat is on the rise.

Top of page