A collection of books that challenge the status quo and inform our debate. They explain the flaws and fallacies of the prevailing system and suggest out-of-the-box alternatives.

Simon Middleton

The Contributive Business

The Contributive Business is a new paradigm for entrepreneurs and brand leaders. Forward-thinking brands are moving beyond the ‘finite game’ of competing with rivals, to the ‘infinite game’ of contributing to the world. Simon Middleton throws down the gauntlet to all entrepreneurs and brand leaders think differently about the crisis of meaning that faces all businesses.

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