When an online service is free, you’re not the customer, you’re the product. Social media giants, Facebook and Google have created a digital equivalent of a Plantation Economy where the dominant corporations in search, social media and digital advertising limit the options of users simply by being essential due to their dominance, silencing online voices that threaten their models’ legitimacy under the guise of ‘fake news’.
Our latest episode of Renegade Inc. host Ross Ashcroft is joined by the author and renowned advertising man Dave Trott and asks what’s killing creativity?
We have a look how the modern ad industry is very different from the Mad Men era. Back then it was all about selling campaigns, billboards and TV airtime, today it’s a business that specialises in selling your personal data.
It’s now clear that today, the herd has turned, globalisation is in retreat, and the old status quo is not coming back anytime soon. So, we ask: What steps can you take to survive and thrive in these uncertain times?
These days, advertising is part of the corporate establishment. They used to sell us cigarettes and Jimmy Saville, they’ve sold us bulimic models, they’re still selling fast food obesity, carbon emissions, fashionable clothes made by Asian children in sweatshops, PPI schemes, Donald Trump and everything in-between.