When an online service is free, you’re not the customer, you’re the product. Social media giants, Facebook and Google have created a digital equivalent of a Plantation Economy where the dominant corporations in search, social media and digital advertising limit the options of users simply by being essential due to their dominance, silencing online voices that threaten their models’ legitimacy under the guise of ‘fake news’.
If the marriage between technology and the democratisation of information was meant to liberate the world, freedom has come at a strange cost: our perception of reality. Everything is a lie. Nothing is real. Behavioural economist, Nicole Matejic examines what happens when reality starts to feel like bizarro-world.