The Creative Industries are worth about £10million pounds an hour to the UK economy. But few of us have the patience needed to put up with being continually patronised by another piece of infantile advertising.
“You’ve got to separate craft and context, concept. There are a lot of people calling themselves creative who are actually mere stylists. And that’s absolutely where we’re at now. There is no creative thinking. There is just a lot a lot of style.”
So are creativity and commerce comfortable bedfellows?
Host Ross Ashcroft is joined by the author and renowned advertising man Dave Trott and asks what’s killing creativity?