Responsible for some of the most memorable adverts of the last 30 years, Dave Trott studied at the Pratt Institute in New York, majoring in Advertising before going on to found the advertising agencies Gold Greenlees Trott.
In 2004 he was given the D&AD President’s Award for lifetime achievement in advertising.
We discuss with him what he means by predatory thinking and what exactly is creativity.
How people experience the world is at odds with how politicians explain it. This mismatch creates fear and anger - what economists, Eric Lonergan and Mark Blythe have coined, Angrynomics.
Research paints a shocking picture of the experiences of pregnant women and new mothers in the UK workplace.