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Talkshow: Dave Trott

https://vimeo.com/176593589

Responsible for some of the most memorable adverts of the last 30 years, Dave Trott studied at the Pratt Institute in New York, majoring in Advertising before going on to found the advertising agencies Gold Greenlees Trott.

In 2004 he was given the D&AD President’s Award for lifetime achievement in advertising.

We discuss with him what he means by predatory thinking and what exactly is creativity.

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