Investigative journalist, Manisha Ganguly, went undercover on premier sugar-daddy site, ‘Seeking Arrangements’ and discovered this disturbing sub-culture is a direct result of Britain’s student loan crisis. A close analysis of the data gathered from the verified profiles on the website show the emergence of some disturbing trends. With the rising tuition fees, last year the website saw a 22% increase in student sign-ups. It recently ranked the top colleges in each country by the number of sugarbaby sign-ups. In the UK, the University of Westminster tops the list.