Investigative journalist, Manisha Ganguly, went undercover on premier sugar-daddy site, ‘Seeking Arrangements’ and discovered this disturbing sub-culture is a direct result of Britain’s student loan crisis. A close analysis of the data gathered from the verified profiles on the website show the emergence of some disturbing trends. With the rising tuition fees, last year the website saw a 22% increase in student sign-ups. It recently ranked the top colleges in each country by the number of sugarbaby sign-ups. In the UK, the University of Westminster tops the list.
Out of all the arguments and excuses that people manufacture to justify the financialisation of society, the most difficult one to accept is that creating a market in education is the only way it can be funded. This view becomes even harder to justify when it is promoted by a generation of people who benefited from free further education. As many of that generation are now drawing their triple-lock pensions, a younger generation of students are being lumbered with eye-watering amounts of debt, which begs a very simple question: why have British politicians turned the classroom into an asset class?